Legal notice

EX MODEL CO. LEGAL DISCLOSURES AND TERMS SUPPLEMENT

Effective Date: July 9, 2026

This document contains the FTC AI Disclosure Policy, Privacy Nutrition Data disclosures, DMCA/UGC Liability Policy, and the mandatory Arbitration Clause for Ex Model Co. (the "Company"). These terms supplement the existing Terms of Use and Privacy Policy for www.exmodelco.com.

1. FTC AI DISCLOSURE POLICY

Transparency Regarding Artificial Intelligence and Generative Content (Landing Page + Advertising + Endorsements)

Ex Model Co. ("Ex Model Co.," "we," "us," or "our") is committed to transparency and the ethical use of technology. This FTC AI Disclosure Policy supplements our existing Privacy Policy and applies to www.exmodelco.com, our landing pages, blog content, emails, social media channels, and product pages/description copy.

Company Contact Information: Ex Model Co., 1717 N STREET NW, SUITE 1, Washington, DC 20036.

1.1 Clear & Conspicuous Landing Page Disclosure (Website/Content Notice)

Where we use AI or AI-assisted tools in a way that a reasonable consumer would want to know, we will provide a clear and conspicuous disclosure. Depending on placement, the disclosure may appear on the landing page footer, near the primary call-to-action, within the content itself, or in another location reasonably calculated to be noticed by typical users.

Sample landing page disclosure (acceptable wording):
> AI Disclosure: Some content on this site (including blog posts, social media captions, marketing copy, and product descriptions) may be AI-generated or AI-assisted and is reviewed/curated by Ex Model Co.

1.2 Scope of AI Use (What We Mean by “AI-Generated” and “AI-Assisted”)

We may use Artificial Intelligence and/or generative technologies to assist with drafting, summarizing, editing, ideation, formatting, translation, content optimization, and design or creative variations for:

  • website and landing page content;
  • blog posts and educational content;
  • social media posts and captions;
  • email marketing copy;
  • advertising copy and creative concepts; and
  • product descriptions and other marketing materials.

“AI-generated” means content produced substantially by an AI system. “AI-assisted” means AI tools were used to support creation (for example, drafting, editing, or generating alternatives) but a human ultimately reviews, curates, and approves the final materials.

1.3 Human Review, Curation, and No Misrepresentation

  • Human Oversight: While AI tools may be used to draft or optimize content, our team reviews, edits, and approves final outputs to align with our brand values of discernment, truth, and intentionality.
  • No Deceptive Practices: We do not use AI in a way that is intended to mislead consumers about the nature, source, or substantiation of any product, claim, or endorsement.
  • Accuracy & Limitations: AI tools may produce errors, omissions, or outdated information. We aim to correct material issues when identified, but users should consider AI’s limitations and use their own judgment.

1.4 Advertising Transparency; FTC Endorsement Guides (16 CFR Part 255) & AI-Related Guidance

We follow the FTC Endorsement Guides (16 CFR Part 255) and applicable FTC advertising guidance regarding transparency and avoiding deceptive or unfair practices. In connection with advertising, sponsored content, endorsements, and testimonials:

  • Material Connections Disclosed: If we have a material connection to an endorser (e.g., payment, free product, affiliate relationship, employment, or any other benefit), we will clearly disclose that connection in a manner that is hard to miss.
  • No False or Unsubstantiated Claims: Endorsements must reflect honest opinions/experiences, and we will not make performance or results claims without an appropriate basis.
  • AI Involvement Disclosed When Material: If AI materially contributed to advertising content, endorsement content, testimonial content, or the depiction of a person (e.g., synthetic voice, synthetic likeness, deepfakes, or AI-generated imagery), we will disclose AI involvement in a clear and conspicuous manner.

1.5 Testimonials, Reviews, and AI-Generated Review Labeling

We do not permit fake or misleading consumer reviews. If we ever publish AI-generated or simulated testimonials/reviews (for example, illustrative examples, composites, or dramatizations), we will:

  • clearly label them as “AI-Generated,” “Simulated,” “Illustrative,” or equivalent wording; and
  • avoid presenting AI-generated testimonials/reviews as real consumer experiences.

1.6 Synthetic Influencers / Digital Personas (If Applicable)

If we use a synthetic influencer, virtual creator, or AI-generated/digitally altered persona to promote Ex Model Co. products or services, we will disclose that the influencer/persona is not a real human (or has been digitally altered), using clear language such as “Virtual Creator,” “AI-Generated,” or “Digitally Created Persona.” If the synthetic influencer content is sponsored, we will also disclose the material connection (e.g., “Paid partnership,” “Ad,” “Sponsored”).

1.7 Questions

Questions about this FTC AI Disclosure Policy may be directed to: legal@exmodelco.com.

2. TERMS OF SERVICE SUPPLEMENT: MANDATORY ARBITRATION

Standard ICC Arbitration Clause

By using this website, purchasing products, or engaging with Ex Model Co. services, you agree to the following dispute resolution process:

  • Arbitration of Disputes: All disputes arising out of or in connection with the present contract shall be finally settled under the Rules of Arbitration of the International Chamber of Commerce (ICC) by one or more arbitrators appointed in accordance with the said Rules.
  • Seat of Arbitration: The seat of arbitration shall be New York, New York, unless otherwise agreed upon in writing by the parties.
  • Language: The language of the arbitration shall be English.
  • Class Action Waiver: To the fullest extent permitted by applicable law, no arbitration under these Terms shall be joined to an arbitration involving any other party subject to these Terms, whether through class arbitration proceedings or otherwise.

3. PRIVACY NUTRITION DATA DISCLOSURE

Transparency in Data Collection for Mobile and Web Applications

In alignment with modern "Privacy Nutrition Label" requirements for application stores and web platforms, Ex Model Co. discloses the following data collection practices:

  • Contact Information: We collect names and email addresses (e.g., for newsletter subscriptions and product delivery).
  • Identifiers: We collect device IDs and IP addresses for security and analytics.
  • Usage Data: We track product interaction, page views, and navigation patterns to improve user experience.
  • Financial Info: All payment information is processed via secure third-party encrypted processors (e.g., Stripe, Notion Marketplace). Ex Model Co. does not store raw credit card data on its internal servers.
  • Data Purpose: Data is used for "Product Functionality" and "Analytics" only. We do not sell user data to third-party brokers.

AI-Generated Content & Disclosure (Privacy Policy Amendment)

This section is an amendment/supplement to Ex Model Co.’s existing Privacy Policy and is intended to increase transparency regarding our use of Artificial Intelligence (“AI”) and generative tools.

  • Nature of AI Usage: We may use AI tools to help draft, edit, summarize, categorize, translate, or optimize content and communications (including website copy, blog posts, marketing content, social posts, and product descriptions). AI may also be used to help analyze general site performance or content engagement trends in aggregate.
  • Human Review & Curation: We review and curate AI-assisted outputs before publishing or using them in marketing. AI tools may generate incorrect or incomplete information; we aim to correct material errors when identified.
  • User Awareness: When engaging with our content, users should be aware that AI may have contributed to certain text, images, or creative assets. Where relevant, we provide disclosures to help users understand AI’s role.
  • No Sensitive Decisions: We do not use AI to make automated decisions that produce legal or similarly significant effects about you without appropriate notice and, where required, consent.
  • Third-Party AI Tools: Where AI tools are provided by third parties, those providers may process data in accordance with their own terms and privacy practices. We aim to limit sharing to what is reasonably necessary for business operations and content creation.

If you have questions about our AI practices, contact Ex Model Co. at 1717 N STREET NW, SUITE 1, Washington, DC 20036 or email legal@exmodelco.com.

4. USER-GENERATED CONTENT (UGC) & DMCA LIABILITY POLICY

Safe Harbor Compliance and Copyright Protection

Ex Model Co. respects the intellectual property rights of others. If the Company provides platforms for User-Generated Content (UGC), the following applies:

  • UGC Liability: Users are prohibited from uploading, posting, or sharing content that infringes upon the copyrights, trademarks, or intellectual property of third parties. Ex Model Co. assumes no liability for user-submitted content but will act expeditiously to remove infringing material upon notification.
  • DMCA Agent: Pursuant to the Digital Millennium Copyright Act (DMCA), 17 U.S.C. § 512, Ex Model Co. has designated an agent to receive notifications of claimed copyright infringement.

Designated DMCA Agent:
Attn: Copyright Agent
Ex Model Co.
Email: legal@exmodelco.com
(Note: Ex Model Co. is currently registering this agent with the U.S. Copyright Office).

  • Takedown Procedure: If you believe your work has been copied in a way that constitutes copyright infringement, please provide our Copyright Agent with:
    1. A physical or electronic signature of the owner/authorized agent.
    2. Identification of the copyrighted work claimed to have been infringed.
    3. Identification of the material that is claimed to be infringing.
    4. Your contact information (address, telephone number, and email).
    5. A statement that you have a good faith belief that the use is not authorized.
    6. A statement, under penalty of perjury, that the information in the notification is accurate.
  • Repeat Infringers: It is the policy of Ex Model Co. to terminate the accounts of users who are found to be repeat infringers of intellectual property rights.